Client Insights Specialist                              

Jan. 2025 - Present

• Manage client relationships by monitoring account health, customer satisfaction, and product/service usage for a portfolio of 25 accounts.

• Serve as the primary client point of contact, helping clients extract value from our data and solutions.

• Craft compelling narratives, showcasing insights through reports and live presentations.

• Deliver tailored product and methodology training to address specific business needs and use cases.

• Collaborate with sales teams to expand and strengthen client relationships and engagement.

• Identify opportunities to enhance client deliverables, anticipate needs, and provide creative solutions.

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Product Marketing Principal (Manager)

Dec. 2023 - Dec. 2024

• Translated company GTM messaging into public-facing collateral for 5 product launches.

• Roadmapped planning and messaging for an industry-first, cookieless digital measurement solution.

• Coordinated action and communication between the product, marketing, and sales teams.

• Managed relationships with 8 clients while serving as interim client success specialist.

• Fielded press inquiries & provided data to major publications (WSJ, NYT, WaPo, eMarketer and more.)

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Associate Marketing Analyst, Content & Insights 

 Jun. 2022 - Dec. 2023

• Utilized time management, and writing skills to generate two pieces of published content weekly for both B2B and B2C purposes, while managing project timelines and approval schedules.

• Lead/reported on all TV initiatives, communicating the flow of product data internally and externally.

• Analyzed raw datasets to identify and generate content highlighting industry and consumer trends.

• Collaborated with cross-functional teams to manage distribution plans/KPIs for written content.

• Built Powerpoints and contributed research on an ad hoc basis to major industry events.

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Photo Editor

 Apr. 2020 - May 2022

• Maintained end-to-end editing workflow using Adobe Lightroom & Photoshop.

• Collaborated with the executive board to develop, produce and distribute 2 complete yearbooks. 

• Negotiated a 7-figure RFP with publishers, while working closely with university staff.

• Managed and supervised 8 staff photographers, allocating assignments & maintaining deadlines. 

Consumer Marketing Intern: Digital Activations

 Jun. 2021 - Aug. 2021

• Conducted market research, document key insights and identify opportunities within the digital space across the brand portfolio

• Organized interviews with 30 cross-functional team members spanning 6 core brands to develop personalization roadmaps to meet each brand’s business goals within the retail and digital landscape

• Visualized and presented analysis to executives and brand teams through expert knowledge of the Microsoft Suite